BECOME A PARTNER
BECOME A PARTNER
At VCR, our mission is to create excellent coffees, support communities, and exemplify positivity & transparency. A valuable way we can achieve this is through our wholesale partnership program. We see this as more than just selling you coffee, but rather being a real resource for your business. The Viewfinder is the part on the camera that helps you see your goals, and set your focus. This vision is what allows us to provide not only products, but also tailored advice for your business.
Why Viewfinder ?
“Truly AMAZING coffee! Meticulously roasted to perfection. From quality of the product to customer service, I can’t recommend them enough. If you haven’t tried their coffee you’re missing out!”
Personalized Support.
Whether you have a restaurant, coffee shop, office, house of worship, etc… we can bring insight on how to make coffee work for you, and not feel like work. This is achieved by utilizing our experienced support team who are able to listen to your vision, and help clarify what it looks like through the lens of our viewfinder.
Intuitive Education.
As coffee is a wonderfully dense subject matter, we offer complimentary training for you and your employees. These courses can cover anything from coffee basics to latte art to extraction theory. This can be done either in your facility, or in our controlled training lab.
Absolute best coffee there is! Professional and knowledgeable. We use in all our stores. | WOW! Donuts & Drips |
Absolute best coffee there is! Professional and knowledgeable. We use in all our stores. | WOW! Donuts & Drips |
Technically Perfect.
We are proud to represent the finest coffee equipment brands in the market, including La Marzocco, Mahlkonig, Marco, PourSteady, Acaia, Fellow, and more. Our goal is to provide you with top-notch equipment at competitive prices. And, as our valued partner, we offer ongoing technical support services at no additional cost to you.
“We are eager to share our vision for what coffee can be, and partner with you in order to achieve it together.”