Who we are.
Small-batch roasted in Dallas.
At VCR, our goal is to produce exceptional coffee while also supporting communities and promoting transparency and sustainability. Since our establishment in March 2021, this mission has guided all our efforts. We believe that as humans, our purpose is to care for one another and the planet, and as a company made up of humans, it is our duty to do the same.
Everyone views life through a lens. Sometimes it’s their own, most times it’s through someone else’s. Often, we will miss the beauty in the tiny details because we are so pre-occupied with the dystopia we create for ourselves, or the ones we are sold. We’d like to offer our perspective. We would like to invite you to look through our Viewfinder.
Fostering a Global impact.
Create excellent coffees.
We believe that producing exceptional coffee starts with strong relationships with our producers. We are proud to work with coffee farmers who share our dedication to producing high-quality coffee while also making a positive impact on the environment. By directly connecting with farmers like Carolina Ramirez, Felipe Contreras, The Wallace Family, Felipe Trujilo, The Pech Family and many more, we are able to ensure the sustainability of our supply chain and bring you delicious coffees throughout the year. Additionally, we partner with ethical importing companies such as Onyx Coffee Importers, Unblended Coffee, Los Volcanoes, Falcon, & Café Imports to bring a variety of sustainably sourced beans to your cup. So whether you're at home, in a coffee shop, office, or place of worship in DFW and beyond, we're working to provide you with the best beans possible.
Support communities.
It’s all about…
…the people.
At VCR, our mission extends beyond just coffee. This is why we are committed to building relationships with coffee producers, working with ethical importing companies, and sourcing our coffee from communities that share our values. We believe that by doing so, we can not only provide high-quality coffee to our customers, but also create positive change in the lives of coffee-growing communities.
In addition to our direct trade connections, we are also committed to supporting the community in Dallas through various initiatives. Whether it be through partnering with local organizations, or by providing opportunities for people from underrepresented communities, we are always looking for ways to make a positive impact in the lives of those around us.
Be an example.
Our pledge to a better tomorrow.
By prioritizing sustainability, we aim to minimize our impact on the environment and reduce waste, thus ensuring that the planet remains healthy and vibrant for generations to come. Price transparency, on the other hand, helps build trust and accountability between businesses and consumers by providing clear and honest information about the cost of goods and services. This not only helps consumers make informed decisions, but it also encourages businesses to be more responsible and ethical in their operations. Together, sustainability and price transparency work to create a more equitable and responsible world, where everyone benefits.
VISIT OUR ROASTERY!
335 Yorktown Street, Dallas, TX 75208
IN CONSTRUCTION. COMING SOON.